Chidinma is  responsible for the day to day operations and this spans the commercial, field operations, retail, technical and administrative activities of the business. She ensures that the business meets its revenue and sales objectives.  

She is experienced in Sales and Commercial strategy, Retail sales management, mass marketing as well as product development. She was responsible for the steady yet rapid growth of the DLC E-mart business. She is an expert at sales and operations efficiency and is passionate about business growth and expansion.

She has worked in several capacities with Access Bank, Intercontinental Bank as well as various other organizations. She is also a trainer and Coach with DAEL capacity building a leadership and business training organization. She has participated in local and international training programs for private and public sector groups and was part of the United Nations research team who mapped the o ICT associations in Africa.

She is a graduate of Industrial Chemistry from the Federal University of Technology, Owerri and holds an MBA in Business Administration/Marketing Specialism from the University of Leicester in the United Kingdom.